Twitter Fights Nazis

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ImageTwitter has become a tool used by the masses. The Twitter system allows people to send short messages with hash tags that allow viewers to see many opinions concerning the same topic. Did you see the Presidential debate on Tuesday? If you did you would have noticed all of the tweets of the bottom of the screen on most of the networks. Quite a few of these tweets contained the hast tag, #bindersfullofwomen. Thanks a bunch for that one Romney.  Honestly, twitter amuses me, but it can also be just as offensive.

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It seems like Twitter has finally started to realize that all of the content on its site is less that friendly, and often downright illegal. Twitter recently unveiled a new initiative to begin blocking certain content that goes against the laws of certain nations. The first use of this system? the blocking of all Nazi content in Germany. As you should probably know by now, Germany has quite a bad history when it comes to Nazis. Remember World War 2? Remember the Holocaust? Both of those events disgust German citizens, and since shortly after World War 2 all Nazi symbols and references have been banned.

Neo-Nazi groups have been using Twitter to get around this law for several years, but Twitter has now said enough. The Neo-Nazi group, known as hannoverticker, was the first user banned on twitter using their new policy against racial hate. Several tweets from this group included calls for rounding up Jews, calling for the government to be overthrown to start a Fourth Reich, and tweets glamorizing the fact that several members are facing criminal charges for inciting racial violence.  Not cool.

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The new policy actually allows the group to keep their twitter account, but now its tweets are only visible out side of Germany. So how does that make you feel as an American? Do you agree with blocking Nazi content promoting racial violence? Or, if this was to occur in America, would you feel like it is a violation of your first amendment rights? Personally I would feel like it would still be illegal here. Talking about Nazi information is one thing, but attempting to convince people to restart a genocide is quite different.

Twitter, and other Social media sites, can be great places to share your opinions. However, if you are crazy and spewing racial hate, maybe you shouldn’t be surprised if the police come knocking on your door. Social sites are fun, as shown by the humor found in Romney’s Binders full of women comment, but maybe it is time to take some responsibility on them too.

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How Important is a Logo?

 

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As you can see from the picture to the right, the Microsoft logo has changed many times. How many of you realized that? Unless you were born in the 70’s, I would bet not many of you. The original logo was classic 70’s, but subsequent logos seemed to rely more on a simplistic font. In fact, from 1987 until earlier this year the only major change on the logo was the placement of the slogan. Then, earlier this year, Microsoft released its new logo. The font is now straight up and down instead on italicized. The black has been changed to a gray, and a new multicolored window logo has joined the text. The result? Thousands of dislikes on the You Tube video that unveiled it.  The new logo is nice, but people do not like change an were used to the old logo.  

Logos are often the most identifiable thing for a company. If I say apple most people would picture the shiny, silver apple with one bite taken out of it. If I say Google, most people would picture the multicolored font that spells out the company’s name. Coke? The cursive styled Coca-cola. A logo can legitimately be worth millions of dollars. Unfortunately, most logos do not have the lasting power of the Coke logo. 

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So what happens when you feel forced to update your logo? It could end is disaster. Just ask Gap. The old blue logo was created in 1967. The company decided to update the logo to make it seem more exciting in a multi-million dollar refresh project. Gap then had the new logo created, changing the font to black and placing a blue square behind the p. Consumers hated it. With a passion. The backlash was so severe, that Gap removed the new logo and replaced it with the old logo after only two weeks.  

Clearly the logo can mean a lot to a company, especially from a marketing standpoint. The logo of many universities are also well known. The Logo of Notre Dame is almost universally recognized. The Wildcat logo of our rivals, the University of Kentucky, is also well know. Louisville’s cardinal logo is also well known. However, while this logo is well known I would like to see the return of one of our older logos. Say hello to the Dunking Cardinal. 

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